Courses: eBusiness for International Trade

Electronic commerce gives companies the possibility to sell their products and services in a new digital market, to establish a new relationship with clients and suppliers, to reduce costs, design new distribution strategies, etc. Many issues have to be dealt with if a company decides to go online and establish itself in the digital market. However, in order to do this a detailed knowledge of the fundamentals of this new market is essential.

Learning Units in this course:

• Fundamentals of Digitalization
• The Digital Economy
• eSecurity
• eProduct
• Internet Pricing Policy
• eEntrepreneur
• eBusiness Implementation
• eMarketing I
• eMarketing II
• ePromotion
• Languages on the Internet
• Online Shops
• Search Engine Registration
• Online Audience
• eDistribution
• eLogistics
• Brand & Positioning
• eBusiness Department
• Export Examples
• eCommerce
• eCommerce Risk Management