Courses: Export Market Entry Strategy

Learn the key steps to enter a new foreign market! This training program is ideal for experienced exporters as well as those new to export who wish to expand their business activities to new foreign export markets. This course offers a real and practical vision of International Marketing. The basic marketing concepts are explored (the 4 P's, segmentation, the marketing plan, etc.) as they are applied to international trade. The course analyses how the image of a particular country may influence its exports. Practical case studies and simulations are extensively used as the student advances in the development of an Export Market Entry Strategy implementation plan.

Learning Units in this course:

• Exporting
• Introduction to International Marketing
• Intercultural Management
• Segmentaton
• Country Image
• International Product Policy
• International Pricing Policy
• International Promotion Policy
• International Distribution
• Direct/Indirect Export
• Market Research
• International Fairs
• Sales Network Management
• The Export Department
• A Business Trip
• International Sales into Hypermarkets